Consumer Insight

AHDB’s consumer insight team actively monitors consumer behaviour and researches the latest consumer trends. We use this to support growth in our industries by:

  • Informing domestic marketing activity
  • Helping levy payers understand their final customers
  • Working with retailers and foodservice to understand broader market issues.

The Consumer Insight team utilises regular subscriptions (such as Kantar Worldpanel and IGD), ongoing research (including consumer attitudes tracking) and tailored market research.

This part of our website features updates on consumer trends influencing retail and foodservice markets. Please select from the left-hand menu bar to view this information.

To receive direct to your inbox a round-up of insight and analysis on a quarterly basis, sign up to receive Consumer Insights here.

For any further comments or questions relating to consumer insight, please contact the team at