Our Blog

As an objective supporter of UK agriculture and horticulture and an industry leader, AHDB has views on industry issues and current and future developments. Our blog features updates and commentary from senior figures at AHDB on industry-wide talking points, ranging from exports to education, climate change to innovation, soils to sustainable production. The blog also offers an insight into how AHDB is tackling these key issues.

Access our blog archive here.

Monday 2 July 2018

Brexit and the price of food

Brexit creating diverse opinions is nothing new. Yet in food, we continue to see some contradictory statements when it comes to the potential food price impact post-Brexit. Part of the rationale for undertaking trade deals with far-away partners is to give access to cheaper food. At the same time, we read that changes to our trading relationship with Europe could see food prices spiral, particularly if imports face tariffs. AHDB’s Phil Bicknell shines a light on the competing claims.

For me, what the claims about potential food price lack is a sense of perspective. First up, food is already relatively cheap. The average household is spending £36 per person per week on food and non-alcoholic drink according to the Defra family food survey. As a percentage of our income, we spend less on food than our parents or grandparents did. The percentage spend on food and non-alcoholic drinks is currently 10.5 per cent and has remained around this level for the past ten years. The equivalent figure 14.3 per cent for the poorest 20 per cent of households.

Secondly, the markets and prices for agricultural commodities are increasingly global. There was a time when the protectionist food policies used in some parts of the world (including the EU) significantly distorted world market prices. Production-linked subsidies, huge import duties and export refunds created differentials in commodity prices. But policy reforms (like multilateral trade agreements, decoupling of farm support) mean that this is a thing of the past. The idea that prices in the UK or Europe are significantly different to those in the rest of the world is similarly outdated. Indeed, for categories like dairy, pork and cereals, the differentials are minimal. Looking at the OECD’s data, the exception to the rule seems to be beef and poultry. However, I’m also conscious that these are both areas where the EU’s standards are different to the rest of the world - arguably a case of higher costs resulting from higher production standards.

I am also conscious that roughly half of the food that we consume in the UK is produced here. Of the remainder, some 30 per cent comes from the EU. Collectively, some 80 per cent of the food we consume currently faces no tariffs or duties whatsoever. Add in existing trade agreements and preferential tariffs for developing countries, and that figure rises further. Removing tariffs on imports might give a so-called ‘Brexit dividend’ in a limited number of areas. However, that needs to be balanced against potential increases in the cost of trade with the EU, and which has the potential to push up the price of food imports. The prospect of cheap food might be appealing. But at best, its effect is overstated and at worst, it feels like an illusion.

That same perspective is lacking when we look at the potential for price rises. Leaving the EU does not mean that we will see tariffs automatically introduced on a range of products. Indeed, tariffs on imports of agri-food products from the EU would most likely emerge from the ‘no-deal’ outcome with the EU. However, the Government has repeatedly stated that it wants trade with Europe to be as frictionless as possible. Taking different (and sometimes contradictory) Brexit scenarios in isolation, is misleading - the ‘Brexit dividend’ scenario outlined is the result of removing tariffs on imports and which doesn’t fit with a no-deal outcome (where the UK would use WTO tariff rates as a default). And even if there was an imposition of a 40 per cent tariff on meat or dairy imports, it doesn’t trigger a 40 per cent increase in the price of food. I’m conscious that the farmgate share of the retail price can be a relatively small proportion of the shelf price. Costs of manufacturing, packaging and distribution all contribute to the price we pay as shoppers, as do the margins of different businesses in the supply chain. When we have seen agricultural commodity prices rise rapidly (like we did in 2007/8), we have seen food inflation filter through, but not on the scale of the commodity price rise.

I’m not denying that the final Brexit deal could lead to price inflation or changes in behaviour. Indeed, the weakening currency value since the referendum vote has contributed to an overall increase in the price of a basket of food (5.3 per cent since June 2016). In addition, we know that rising food prices can have a disproportionate impact on lower income groups. History also tells us that rising food prices impacts on the foods we put in our basket, with periods of food inflation leading to consumer change, whether that’s switching to lower priced alternatives or dropping out of the food basket altogether. However, the bottom line is that if you see figures pointing at dramatic rises in the price of food, they have probably been based on some exaggerated assumptions.

Tuesday 1 May 2018

Beefing up Far East Exports


Following our visit to China earlier this year, an agreement to progress lifting the BSE ban on British beef exports to China was reached. This was a vital first step in unlocking this major market, which could be worth £250 million in the first five years. Phil Hadley, International Market Development Director for AHDB, tells us more.



Covering around 16,000 miles in three days isn’t my commute of choice but when the potential reward is securing further market access to China for UK produce, putting in the extra legwork goes a long way ? literally!


Back in January Jane King and I did precisely that, joining the Prime Minister Theresa May and International Trade Secretary Liam Fox on an official visit to China, to ensure relationship building at the most senior level to pursue our export ambitions in the Far East. New measures to improve market access were announced by the PM which could see beef from the UK exported to the country for the first time in over 20 years.


Why such a high-profile visit? Relationship building at a senior level in China is critically important to the way business is done there. This type of mission, incorporating trade shows and other Ministerial-linked activities, form a key part of the reputation building process.


The mission, as with so many we organise overseas, also provided us with first-hand insight into the Chinese market. Its seven years since my first visit to China but markets continually evolve and there’s always something new to learn, from what’s in demand to how the generation that skipped the laptop order their food via smartphones. It forces you to think about the entire way we approach exporting. For example, products that have limited domestic demand in the UK are highly sort after in China and subsequently more valuable.


And based on our experiences with the pork sector, why on earth wouldn’t we want to secure access for more commodities? It took us many years to access the pork market but the rewards reaped from securing that access are clear, with trade commencing in 2012 and being valued at £74 million in 2016. Such access has been transformational for the sector.


At the end of 2017, we were successful in achieving access for two further pork sites, five cold stores and the export of trotters for the first time. We estimate the beef market value in five years’ time from the point of securing access could be £250 million.


And so to May. We are now in advanced discussions with the Chinese authorities on market access for beef and last month’s inspection visit will have a vital role to play. The aim is to establish the UK has effective controls in place to ensure China’s human and animal population are not put at risk by the import of UK beef. The visit provided the opportunity for officials to look at the entire supply chain, from farm to fork, and meet key personnel from the relevant Government departments.


Broadening our exports to China has been a long term ambition for AHDB because we recognise the value in the market across the sectors that our remit covers. It’s worked for pork and an agreement to progress lifting the BSE ban on British beef exports to China was a vital first step in unlocking this major market. We also have trade for cereals and dairy which are adding value to UK produce.


The beef process is ongoing and we will continue to play a key role in helping to steer discussions to ensure we unlock the full potential of the Chinese market for beef producers here in the UK.


Yes, it will still take time and to answer the question ‘if it takes so long to secure market access, is it worth doing?’ With China’s population at around 1.2 billion and a growing middle class more interested in experimenting with diet, it stacks up to provide a compelling market dynamic, one we want to capitalise on and beef up our export ambitions in the Far East.



 Wednesday 20 December 2017


Brexit Scenarios: An Impact Assessment


Through our series of Horizon publications, AHDB has focussed on establishing how the main influences on UK farming, Trade, Policy, Labour and the regulatory framework, will affect the farming sector post-Brexit. In early 2017 the Brexit strategic group sought out a collaborative partnership with Agra CEAS Consulting to quantify the impact on farm gate prices and Farm Business Income. Sarah Baker, Senior Analyst in Market Intelligence, tells us more.


This was the first impact assessment post referendum that examined what the likely effect on farm business viability would be under specific post Brexit scenarios, and had been requested by levy payers who wanted to start putting a quantitative framework around the impact on their businesses. It wasn’t a forecast of what will happen, but a sketching out of the possible landing zone, given the uncertainty that surrounds the final Brexit deal.


Most modelling work contains the status quo as a baseline. However, in this case we knew that the UK was definitely leaving the EU and the single market, so this was not a realistic scenario. Our baseline scenario, ‘Status Quo’ became where a free trade agreement was negotiated with the EU, where no tariffs were imposed, but a small trade friction cost was added to reflect the additional costs of doing business, such as customs checks and administrative costs.


Our second scenario was called ‘Unilateral Liberalisation’. Here we examined what the impact would be if the UK decided to unilaterally lower all its agricultural tariffs to zero. This meant that the UK would face the EU’s common external tariff for any goods exported to the EU. We also assumed that under this scenario, no trade agreements would be in place with third parties at the point of Brexit.


Our third scenario was called ‘Fortress UK’ and reflected a so called ‘Hard Brexit’ where no trade deal was reached with the EU or any other nation, and the UK reverted to World Trade Organisation (WTO) tariffs for all agricultural trade.


Within each scenario we also examined the effect of a reduction in farm support. With the UK leaving the Common Agricultural Policy, a replacement Domestic Agricultural Policy will be created. Although there is no detail available to date on what this DAP will look like, our modelling reflected that the likely direction of travel is a reduction in the total level of support, with an emphasis on environmental type schemes. We assumed a 50% or 75% reduction in total support payments under scenarios 2 and 3 respectively.


Access to labour was also assumed to be affected by Brexit under our scenarios. In scenario 2, with the UK leaving the single market we assumed there would be no freedom of movement, so permanent labour costs would rise by 50%. However, it was assumed that a scheme to allow seasonal migrant labour would be agreed so seasonal labour costs remained the same. Under scenario 3, the ‘no deal’ scenario, it was assumed that both permanent and seasonal labour costs would rise.


These scenarios were then run through an econometric model built for us by Agra CEAS. The results were sense checked by AHDB sector colleagues in KE, MI and the Sector Strategy Directors, as well as by external academics before refining and sensitivity checking the results.


We launched the full report plus the technical report. This work was launched at the Grain Market Outlook conference and has been widely picked up by the media, with the help of the AHDB Communications team. It has also been communicated directly to our levy-payers via a series of joint meetings with the NFU throughout October. You can find all of our Brexit analysis here.


The key messages for our levy payers is that the top performing 25% of businesses remain viable in all sectors under all scenarios, regardless of size. This is a powerful message. It means that there is much that individual businesses can do now to get fit for the future. This work is intended to start the conversation regarding what change will look like. AHDB will continue to work with levy payers to prepare, inform and facilitate the change necessary to ensure business can thrive in a post-Brexit world.


Monday 7 August 2017

RB209: New Nutrient Management Guide


This year AHDB published the new Nutrient Management Guide, the much anticipated 9th Edition of RB209. Maligned in the past, the publication is a significant step forward for the industry. It demonstrates what our organisation is capable of and is an important milestone for AHDB. James Holmes, Resource Management Senior Scientist for Crops, who is the lead on the RB209 project, tells us more.


In 2012, I commissioned three research projects to improve nutrient management. I hoped the results would one day inform a revision of RB209, but one thing quickly led to another and in 2014 AHDB took ownership and responsibility of the whole manual so that we could increase uptake and accuracy of crop nutrient management.


First published in 1973, the Nutrient Management Guide now includes recommendations for 75 crops and 20 types of organic material. Love it or loath it, RB209 has become part of the farming vocabulary and can be found in most farm offices. Updating it wasn’t easy and right from the beginning, AHDB was clear that it wouldn’t be able to revise it alone, so the first task wasn’t to commission new research, but to build a partnership of organisations that could collaborate.


The first meeting of the newly formed and imaginatively named ‘UK Partnership for Crop Nutrient Management’, was held in March 2015. Membership quickly grew and in no time we were busily planning the review and subsequent revision of the guide. Backed by a mutually agreed protocol for trials and data, the partnership’s review began in September 2015. For the next nine months all relevant data was collected, processed and analysed; the review, the first of its kind to be published in 44 years, was completed in June 2016. Once the science had been agreed, the guide itself could be revised.


The most obvious change made was dividing the chapters of the previous edition to form distinct sections of the new, the idea being that each of the new sections can be updated separately, easily and inexpensively. The majority of changes are modest decreases or increases to existing recommendations, however, behind the glossy new front covers lay some very significant changes, albeit less obvious until you start to plan.


The most contentious, has been the reintroduction of a yield adjustment to nitrogen recommendations for cereal, but the science is clear and the change brings RB209 in line with Nitrate Vulnerable Zone regulation. Arguably the most significant change made has been to the nitrogen recommendation system for grassland. We had strong and very clear feedback that the previous system was too complicated and as a result people weren’t using it. The changes we’ve made will make planning the use of manures and fertilisers on grassland much more straightforward.


So on a gloriously hot day in May, AHDB finally launched the new Nutrient Management Guide (RB209) at the Grassland and Muck 2017 event. Changes in the guide have been adopted enthusiastically by farmers, growers and advisors. Although the changes are mostly grassland or cereal recommendations, it’s important to remember that AHDB serves all of our many and varied levy payers. While it might not necessarily be at the cutting edge of technological development, the introduction of recommendations for rocket, mean that the Nutrient Management Guide absolutely is rocket science.


Monday 10 July 2017


Panorama : Food, farming and Brexit

With post Brexit food and farming moving up the media agenda, AHDB’s Market Intelligence Director Phil Bicknell shares his thoughts on how to negotiate the noise and get to grips with the complexities of the issues being faced by the industry.

I’m writing this ahead of an episode of BBC’s Panorama focusing on the impact of Brexit on food and farming. As ever in anything that looks at post-Brexit Britain, I expect we’ll hear some polarised views. In other words, expect talking heads telling us that food prices will go up after we leave and others saying they won’t and actually, they might fall. Who you believe when you hear such extreme opinions is always a challenge and I’ll look forward to watching the programme.

What I do know is that Brexit is already having an impact on farmgate prices. Weaker currency over the past year has made imports more expensive and our exports more competitive. All things being equal, the net result is higher prices here in the UK. For example, we’ve seen wheat prices rise by a quarter and cattle prices rise by 13% over the last year. Ultimately, this flows through to higher costs for our food industry. Of course, what happens at the farmgate shouldn’t be mirrored at the retail level — there are other costs that are factored into getting a product on shelf, while the need to compete in a high-pressured retail environment is undoubtedly a key factor in pricing strategies. But experience tells us that when we’ve seen inflation in the farmgate price, after a time lag, we see inflation in food prices. That’s why it’s no surprise to me that we’re seeing food inflation edge up in recent months.

That said, it’s important that we keep things in context. Admittedly, when we see tabloid headlines about running out of butter and soaring prices, it can be difficult to maintain that sense of perspective. But the reality is that we’ve seen a prolonged spell of falling prices in the food sector and ONS data tells us the average basket of food today is still cheaper than it was four years ago. The bottom line is that if Brexit means changes to our trade flows, our farm support and our availability of resources, it would be naïve to ignore the potential impact on the availability, cost and standards of food that Brits consume.

Also in the news this weekend were the prospects of a US-UK deal. I paraphrase but ‘big and quick’ was the general gist of President Trump’s assertions on doing a trade deal with the UK. This overlooks the fact that the UK cannot sign new trade agreements until it has formally left the European Union —  meaning March 2019 at the very, very earliest. It also ignores the complexity of trade talks. For instance, it’s not possible to pick and choose sectors and efforts should be made to reduce barriers across all trade. Using standards as a trade barrier to keep out products produced in different ways is likely to be challenging, which has strong implications for some agricultural products. Trade deals effectively give preferential access to British markets to overseas competitors. The USA is a large agricultural producer and an established exporter. And as a farmer, I think I’d be urging care and attention rather than speed.

We all know that Brexit has complexities but simplifying these into a sound bite, press conference or even half hour TV show is impossible. The series of Horizon reports from AHDB delves into the issues. We’re nine reports in, with more to come. If you’re involved in the agri-food sector and want to know more about Brexit, they are essential reading. And going through our latest report on the implications of the World Trade Organisation on UK agriculture, it got me thinking of another TV show — Grand Designs, where things normally take longer to complete and are a lot more complicated than anyone hoped for at the start.

Wednesday 29 March 2017

efRecognising Professionalism of Dairy Farmers/Workers

To meet the challenges posed during the next 20 years, it is recognised that farmers and livestock producers will need to become even more skilful, efficient and informed about new technologies, says Helen Brookes, AHDB Knowledge Transfer Officer in this latest blog.

For British dairy farmers and dairy workers, the development of Dairy Pro means their professionalism will be recognised by their peers, suppliers and customers.

It’s hard to believe that the development of the Dairy Pro registration scheme started in 2011, when discussions with farmer-facing forums concluded that there was an appetite within the Dairy industry for a professional dairy register to be developed.

AHDB Dairy, therefore, proposed the development and implementation of a formal, continuing professional development programme for British dairy farmers, dairy farm workers and industry associates. And so Dairy Pro was launched in September 2012.

Since its launch it has been made clear to myself and Sarah Whitmore, our Dairy Pro Scheme Coordinator, that, for British dairy farmers and dairy workers, the development of Dairy Pro means their professionalism can now be recognised by their peers, suppliers and customers.

Dairy Pro is designed to make access to learning easy, it suggests training and events to attend, online courses to take part in or journals to read, all of which can be accessed via the online events calendar. It also keeps a record of all development activities in one, web-accessible place.We've all got different goals, learning styles, budgets and career paths, and Dairy Pro is designed to meet your needs, whether you’re:

  • A dairy farmer recording training for your milk purchaser or Red Tractor requirements
  • A dairy employer aiming to attract and retain high-quality staff
  • A manager, herdsman or farm worker improving your experience, abilities and career prospects
  • A student building a skills base towards your first full-time job

I have been really pleased with how many industry companies and organisations want to link with Dairy Pro to register and promote their events. Currently, we link to well over 100 industry organisations and training companies, which means that the Dairy Pro events calendar contains 30-50 events every month that are applicable to everyone working within the Dairy industry.

As membership numbers have grown, as well as the demand from members to have their activity registered on the training profiles, we have seen a 30% increase in the number of events registered with the scheme from 2015 to 2016. With Dairy Red Tractor Assurance Standards recommending that at least one person on an assured farm is a member of a professional development scheme, as well as engagement from various milk buyers and processors encouraging farmers to engage with Dairy Pro, demand to join the scheme is growing month on month. We already have over 1,400 individual members.

Feedback we receive from members has told us how valuable the scheme is to them, from helping to grow careers, to managing training opportunities for staff. It’s also a record which can be easily accessed during farm inspections and for business purposes with banks and customers.

And we are not standing still, 2017 will see further developments to the ways in which whole farm businesses can interact and use Dairy Pro.

Tuesday 7 March 2017

plAHDB goes Stateside to talk Brexit and agriculture

Talking Brexit at industry events has been a regular occurrence for AHDB in recent months, with our series of Horizon reports becoming essential reading for the farming sector. But, last week we found ourselves on a platform at the US Department of Agriculture’s 93rd annual Ag Outlook Forum. As the Forum explored farm policy changes, both in the US Farm Bill and further afield, AHDB Board member Paul Temple gave conference delegates an overview of Brexit implications as UK farming looks ahead to a future outside of the EU. Paul’s presentation is available here.

MI Director Phil Bicknell who accompanied Paul, shares his take on the key talking points from the event.

Brexit parallels for American farmers

Speaking to American farmers last week, the themes were uncannily familiar. There were question marks over trade and where the future markets for their produce might be. There were concerns over where the farmer workforce might come from in future. And there was anticipation of change, although few could pinpoint exactly what that change might look like. But I wasn’t talking Brexit in Britain, I was talking to farmers from several thousand miles to the west of us at the US Department of Agriculture’s annual Ag Outlook event.

There are obvious parallels between the UK and Brexit and the new Trump administration’s emerging policy decisions. The President’s take on trade has been well documented, perhaps best summed up with the ‘Buy American’ phrase. The decision to shelve the Trans-Pacific Partnership (TPP) creates uncertainty for US agriculture, given that it’s a net exporter of agri-food products. The American Farm Bureau President told delegates that farmers were anticipating a $4bn gain from trade resulting from TPP. Clampdowns on immigration create a question mark over the availability of workers. Similar to the UK, there’s concern over seasonal workers from the horticulture sector, but there’s also a huge need for migrant workers in the food processing sector.

Despite these hurdles, there was positivity. There was a view that the ‘Buy American’ approach won’t curtail food, because the US is a major exporter, and government won’t want to jeopardise those export revenues. The reasoning goes that those messages were aimed at the automotive and heavy industry sectors, and not food. Plus, there’s a strong view that the President is a businessman, and he’ll take an approach that’s broadly supportive of US businesses and that will benefit agriculture. The labour issue’s a tougher one, but I sensed confidence that a solution will be found. After all, as one farmer told me, “Our choice is to import our food or import our workers.”

US Agriculture takes financial downturn

Across 30 different sessions and dozens of different speakers, a common theme was of the ongoing downturn in American agriculture. Forecasts point to a further year of declining prices and the average farm profitability is set to be half of what it was in 2013. Many looked at parallels to the 1980s -- debt levels increasing, banks being tougher on borrowing, farmland rents falling and machinery sales struggling (a John Deere economist told the conference that they’ve only had three consecutive years of falling sales three times in their 179-year history; one of those is right now). Several arable farmers talked about their best ever harvest from a yield perspective, promptly followed by a declaration that they’d never lost so much money. Supply and demand fundamentals are critical to the price trends. Quite simply, too much grain and not enough demand. Since 2013, farmers have seen production outpace consumption, leading to building stocks of grains in the US. And the same trend is true at the global level. When we saw wheat prices start to rise in 2007, the stocks-to-use ratio was 21%. Today, the equivalent ratio is 34%, with similar improvements in stock levels for grains as a whole.

One challenge that US exporters are facing is a strong dollar. Currency shifts since 2014 have made exporting harder; either your customer pays a higher price or you accept a lower price. When you consider that the US has exported over $150bn of agricultural and related products every year for the last six years, that pressure from currency is an important dynamic. UK farmers, of course, are not immune to global factors, and that’s particularly true in cereals markets. Yet, we’ve seen prices increase --- up by 34% since June 2016. In the UK, of course, we’re on the other side of the currency equation. Our £ has weakened significantly since the EU Referendum result. That’s helped make our exports more competitive, make imports more expensive, and underpinned an improvement in UK commodity prices. Above all, it’s important to remember that the value of our currency is insulating UK farmers from pricing dynamics that farmers in other countries are struggling with.

Anticipating the tailwinds of global growth

The challenging current conditions, however, didn’t seem to dampen the long-term enthusiasm for the farming sector. Global population prospects and rising incomes are the key factors behind this. USDA chief economist Robert Johansson highlighted the forecast 114% increase in middle-class consumers around the world, primarily in China and India, in the ten years to 2024. China has already emerged as the largest customer for US agriculture over the last decade; expect to see continued growth in trade.  

Considering the ‘America First’ approach rhetoric, it was interesting to note recognition that domestic consumption growth is limited. Relatively flat projections for population and income growth both constrain domestic opportunities. Instead, the focus is on export, with USDA telling the conference that increases in dairy, livestock products and grains will, for the most part, need to be sold abroad. Whether a post-Brexit UK is also a destination for more American food exports remains to be seen. After all, it’s very early days to talk about a US-UK trade deal and we know that the agri-food sector tends to be a very contentious area when it comes to trade talks. Nonetheless, my view from three days in Washington DC is that there is a desire stateside from the farming sector to do a deal with the UK. For those tasked with making trade deals, a net importer of food partnering with a net exporter of food makes sense. But as the U.K. farming industry has already highlighted, trade deals have complexities (particularly those relating to plant and animal health) and consequences.

Friday 10 February 2017

The farming press has widely reported today on potato growers calling for more information on the reasons behind deductions from packers and processors. Rob Clayton, AHDB Potatoes Strategy Director, shares his thoughts.

There’s been lots of discussion on quality and deductions today.

The discussion has reminded me of our crisis summit held at the back end of the 2012 season. Some of the messages were:

  • Review production practices, understand consumer needs expressed through the chain and adapt
  • Develop transparent, unambiguous contracts
  • Encourage better communication along the supply chain
  • Understand the rapid impact that changes in promotion strategy or product specification can have
  • Recognise waste management as a shared industry priority.

.......and we all signed up to that!

As a frequent visitor to farms and factories, here are a few of the things I’ve seen. I’ve seen farms with full QC and cook labs with records of damage, bruising, quality and cooking performance. I’ve seen the same numbers (commercial bits redacted of course) at factory intake - a great way to establish instant dialogue both about the cash but also about the room for improvement. I’ve seen the fieldsmen take on the room for improvement conversation and throw in all the info they’ve been collecting through the year. I’ve participated in whole-chain QC workshops, rolled my sleeves up alongside growers, QC staff, buyers and even the MD all with one goal in mind - finding the win:win - the Holy Grail of better marketable yield.

I’ve also seen merchants reposition as custodians of the records, the photographs, the quality scores, providing a valuable service to those who are less well aligned to supply chains. All great stuff and all chasing the win:win.

That said, I’ve also seen the exasperated grower clutching a scrap of paper wondering where it all went wrong.

Technologically, I’ve seen the recent developments in machine vision at Sutton Bridge. I previously described the system as little more than a light-box, GoPro and a gaming PC. I may have belied the complex software that drives a quick and trainable QC system. A quick dust-off, a few tweaks and we have a system in the making - QC in a can as it were!

I’ve also seen merchants reposition as custodians of the records, the photographs, the quality scores, providing a valuable service to those who are less well aligned to supply chains. All great stuff and all chasing the win:win.

To the deeper-seated issues, I’ve seen transparency picked up by AHDB’s own Volatility Forum. There’s still much to do so keep an eye on Jack Watts’ contributions to this blog (below).

I’m not trying to belittle the issue our exasperated grower is facing, it’s real. Rather I’m suggesting that we’ve seen best practice, we’ve seen where technology can help so now’s the time to work it out.


jackFutures and other derivative instruments

In this final blog looking at the recommendations of the Agri-Markets Task Force (AMTF) and the work of the Volatility Forum, Jack Watts, a Lead Analyst for AHDB looks at futures markets.

Futures markets are often held up as a silver bullet to dealing with volatility, but to my mind are a classic example of “a little bit of information being a dangerous thing”. The AMTF have covered off a good many issues sitting behind the role of futures markets and in summary this is how I see a couple of the challenges:

  • Insufficient liquidity i.e. not enough buyers and sellers and the need for “speculators” to keep the market liquid.
  • There is a slight misconception that futures markets bring transparency. Whilst a futures market can help ‘price discovery’, its success is in part dependent on how well it relates to the ‘underlying’ physical market to provide a meaningful ‘hedge’. To achieve this a futures market needs to be able to sit upon a transparent physical free market, especially where the settlement mechanism is by cash rather than delivery.

Main AMTF recommendations on Futures and other derivative instruments:

“Require/encourage Member States to make funding available under their rural development programmes for practical training for farmers/cooperatives on how to use futures.”

“Initiate and facilitate cultural change by rolling out information and promotion campaigns that aim to level-headedly provide information about futures (counteracting the simplistic tendency to see futures as a complex financial tool benefitting mainly speculators).”

“Provide technical advice concerning the risks that too restrictive financial regulation and regulatory technical standards can have on the prospects and viability of futures markets. Futures market cannot exist without speculators, investors and financial intermediaries who can offer market access at reasonably low thresholds of cost and administrative burden. It is important to bring actors together and to share best practices.”

“Encourage commodity exchanges to put in place market maker programmes so as to stimulate liquidity in the early days of a new futures contract. Require/encourage Member States to mobilise funding for designing new futures markets meeting the needs of stakeholders.”

“Promote the setting-up of credit or guarantee funds in Member States to facilitate access to futures for farmers/cooperatives which would experience difficulties in covering the margin calls (for example through a pool funded via financial instruments supported through rural development programmes).”

“Ensure that price monitoring systems promote the identification and timely dissemination of representative market spot prices for given products which can be used as reliable and accurate reference values that cash-settled futures contracts can incorporate (these systems should include proper procedures for verifying and guaranteeing the robustness of the underlying data).

“Develop and ‘spread the word’ about specifications for the main products that should benefit from the existence of viable futures markets (for example an EU standard for certain types of cheeses could help to develop cheese futures).”

“Assess the impact of public intervention in markets on the perceived integrity of a given agricultural market. Sudden changes in public policy may have a detrimental effect on the development of a futures market. A stable policy environment favours commodity exchanges' provision of new contracts.”

Putting futures markets into context

Just like many of the other areas concerned, futures markets is a massive topic and their role in managing risk in agriculture varies by product. As such, we must avoid using the tools as a one size fits all approach.

Many of the issues raised, in fact rely on having a functioning and transparent free market beneath the futures mechanism, which quickly takes us back to the issue of transparency. So, crack the issue of transparency and viable futures markets are a more likely concept in certain commodities. Then it’s down to the challenge of liquidity.

We must keep in mind that even where futures markets are functioning, i.e. for grains, their role is in helping short-term volatility, i.e. they do little to protect sellers from a more prolonged period of low prices.

Also, let’s keep in mind that futures markets for very good reason are very formal markets and even to the partly informed operator can expose businesses to additional risk, primarily cash flow. As such, these markets come with meaningful regulation that the majority of European farming businesses are going to be unable to fulfil. That said though, access can be indirect via supply chain partners.

As part of AHDB’s volatility work, we’ll be looking to assess more deeply what futures markets can and can’t do for UK agriculture.

For more information, contact jack.watts@ahdb.org.uk

Tuesday 20 December 2016

Risk Management

In this third of four blogs looking at the recommendations of the Agri-Markets Task Force (AMTF) and the work of the Volatility Forum, Jack Watts, a Lead Analyst for AHDB, looks at ‘Risk Management’.

By its own admission, the AMTF saw risk and its management as a very broad arena, but classified these into the physical risks associated with production and the market risks due to volatility.

In the AMTF report, there was a clear and understandable focus on the CAP as the primary pillar of risk management for agriculture. Whilst this is logical, it does risk setting a dangerous default position that EU agriculture should look to outsource its risk management to the CAP or whatever the post-Brexit UK policy will be.

Arguably, this can also lead to an air of complacency in the industry in that little direct responsibility is taken for risk management. We need to bear in mind that to date, the modern CAP has provided less in the way of direct risk management and more in terms of resilience i.e. direct payments to deal with the impacts of the risk. One could argue that this provides no incentive for proactive risk management on farm and reliance on policy for resilience.

Taking this a step further, if it is clear to the supply chain that farmers’ risk is being underpinned by policy, this very quickly puts a dampener on market-led innovations. Although, for such market-led solutions to perform, far greater trust and confidence in contracts are likely to be key pre-requisites. This of course underpins the importance or the area of contracts and transparency, also covered by the AMTF remit.

Insurance schemes seem to be coming into political fashion now as they are in the US. However, there are some major practical and cost considerations to bear in mind. Earlier this year, we provided a run down on the complexity of the US system and identified what makes it successful.

Main AMTF recommendations on risk management:

“Invest in education, training, knowledge transfer etc., via the mandatory inclusion of advice on farm risk management business strategies in the EU´s Farm Advisory Service scheme.”

“Explore mandatory inclusion by Member States of action promoting on-farm risk management strategies in their rural development programmes.”

“Set up an EU platform including Member States, sectors and other stakeholders allowing the exchange of best practices concerning agricultural risk management.”

“Explore the possibility to use indices (proxies) and other technically and actuarially viable models for calculating losses and reimbursements, possibly managed by sectoral organisations.”

“Analyse whether the thresholds set for crop insurance could be revised to render such insurance more attractive for users.”

“Explore the possibility for EU co-financing of reinsurance schemes.”

“Invest in sound monitoring and evaluation systems (at EU and Member States level) in order to be able to map all relevant data linked to occurrence of risks, yield variations, disease outbreaks etc. for use by private and public entities enabling a matching availability of risk management products in line with actual needs.”

“Explore ways of exchanging information on and harmonising Member States' existing practices of tax averaging (> three years) and similar fiscal measures in favour of agricultural producers.”

“Explore the possibility to shift CAP resources to make it possible to develop and fund a strategic EU risk management policy which should be complementary to and coordinated with Member States´ systems for agricultural risk management and allow Member States the necessary flexibility to address their specific needs.”

“Given the heterogeneity of risk, conditions, and farm structures, it is appropriate to allow Member States flexibility in selecting the instruments (mutual funds or insurance systems) to program the EU's Income Stabilisation Tool. This should facilitate the evolution of current national risk management strategies and apply the same conditions to national aids under national risk management schemes as apply to the EU risk management instruments.”

Key practical considerations & observations:

  • It is very difficult to underestimate the complexity that sits behind the delivery of insurance schemes, which makes a system of direct payments look very straightforward. Data requirements are also fairly intense.
  • In a similar vein to practicalities, the cost of delivery, subsidised premiums and underwriting are also likely to be significant and indeed without caps in place, unpredictable from year-to-year.
  • Putting a business and risk management culture at the heart of agriculture is likely to be of critical importance and a pre-requisite to the success of extension / knowledge exchange services.
  • Would allowing the development of national schemes risk creating unfair advantages for specific sectors in specific member states and risk the commonality of the single market?

‘Risk management’ is a very big subject and needs to be broken down into sub categories to be able to strategise solutions, such as:

  • Resilience to manage unknown or unmanageable risks
  • Empowering farm businesses to identify, quantify, prioritize and put action plans in place for business risks, i.e. putting a culture of business risk management at the centre of the business.
  • Identifying equivalent risks that farmers and the supply chain face and how collaboration can drive win/win solutions e.g. the farmer wants to stay clear of the bottom of the market, the buyer wants to avoid the top.

However, here we have a bit of a stand-off. Essentially with a significant resilience program in place i.e. CAP direct payments, is this preventing desire to explore supply chain or within business solutions? Arguably this could be seen as a little more urgent for the UK than for other member states.

Agriculture is inherently a risky industry and it would be pure ideology to expect all risks to be manageable. To that end, farm businesses will continue to need a level of resilience to embrace unknown and unmanageable risks. Whether that resilience should be delivered privately from within the business; from the supply chain; or from the public purse, is an area for intense debate.

For more information, contact jack.watts@ahdb.org.uk


Friday 16 December 2016

Market Transparency

In this second of four blogs looking at the recommendations of the Agri-Markets Task Force (AMTF) and the work of the Volatility Forum, Jack Watts, a Lead Analyst for AHDB, looks at transparency.

Transparency in any market is a huge topic, so it’s important to understand what we mean by it. For me, investment in transparency has to yield value for producers and the supply chain as opposed to ‘nice to know’ information. In relation to the better management of volatility, transparency can help build trust in risk sharing supply chains and help in the development of market-led solutions such as contracts based upon a price formula.

There is more to transparency than purely price with visibility of production, consumption and stock important market signals – something that AHDB stressed in its submission to the AMTF. On the specifics of price though, in one of AHDB’s submissions we stressed the need for specific price data based on a defined specification rather than a broad average price indicator. With this in place, the industry is better able to put market-led solutions in place that relate to the specific commodity in question.

The AMTF appears to have spent some time examining the role of mandatory reporting of data. The US was used as a specific example of where mandatory reporting is used in livestock sectors. This has been in place for almost 20 years and came about to facilitate price discovery for all involved with the market. A key catalyst was the growth of alternative marketing mechanisms such as formula pricing and concentration in the livestock sector.

The role of technology in transparency can’t be underestimated as a driver of efficiency and validation. Agriculture has arguably not kept pace with other industries when it comes to data collection, handling, analysis and dissemination. This element will likely be as important as any mandate on offer.

Main AMTF recommendations on transparency:

“Introduce or enhance mandatory price reporting as a means to increase the transparency of prices especially in the meat, fruit and vegetables and dairy sectors. This should apply in respect of a few priority products and be undertaken in useful intervals.”

“Review and improve the definition and standardisation – and thus the comparability – of the market data it collects.”

“Create a forum for better communication and exchange of information between Member States collecting market data and other food chain observatories. The existing market observatories for the milk and meat sectors are an important development. The collection of data should be modernised and data be made available more quickly.”

“Encourage Member States to modernise data collection by way of harnessing possibilities related to ‘big data’ generated on and off the farm.”

“Continue to focus on the dissemination of market information in readily accessible (internet-based) and user-friendly formats. The market dashboards to be found on DG AGRI´s website are a welcome evolution.”

“Examine whether and how the use of consumption data (especially scanner data) and input prices could be integrated into existing market information systems so as to complement the information that farmers can access.”

“Take appropriate action to help farmers – possibly via their professional organisations – to use the increasing amount of commercially relevant data available.”

In taking these recommendations into consideration. Whether at a UK or EU level, there are a number of practical considerations to consider:-

  • What data is actually required to add valuable transparency to the market?
  • How is data going to be collected, analysed and distributed at minimal cost to the supply chain in a timely manner that maintains confidentiality?
  • There is inevitably a level of cost associated with collecting and distributing data, so where does responsibility for this lie? Industry, government, both?
  • Technology is likely to play a huge role in efficient data management. Are supply chains sufficiently invested to integrate into a modern data system?

In the last meeting of the Volatility Forum, we started to explore the role of transparency in improving the ability of the industry to manage volatility. Part of this involved mapping a number of supply chains to identify what additional transparency is needed and why. What became clear was that even identifying where more transparency is needed is not a straight forward task.

We are using some of the initial insights from this pilot work to assess whether wider supply chain mapping would help identify where more transparency would add value.

For more information, contact jack.watts@ahdb.org.uk


Wednesday 14 December 2016

jack2Transparency breeds trust

Jack Watts, a Lead Analyst for AHDB, takes a look at the theme of volatility

Through 2016, the EU’s Agricultural Markets Task Force (AMTF) has been working to identify issues and make recommendations under the remit of ‘Enhancing the position of farmers in the supply chain’. AHDB made a number of submissions to the AMTF.

The final report has been released, it identifies a number of issues and makes recommendations under a number of themes. Many of these themes and work areas chime with some of the early work of the Volatility Forum, which last met back in October with a focus on transparency and putting a culture of risk management at the heart of UK agriculture. 

Looking to the future, it will be intriguing to see how the recommendations of the AMTF will help shape the future of the CAP post 2020 and what the UK can take from it to help shape post-Brexit agriculture. A number of issues raised in the final AMTF report will be recognised as challenges in the UK. To that end, this evidence is likely to be key in the formation of policy in the UK and should be seen as a useful resource.

In this series of four blogs, we will cover some of the key areas that complement the theme of volatility. In addition though; trading practices, use of contracts, access to finance and CAP post 2020 are also lengthy topics covered off by the AMTF report.

Moving forward

The output of the AMTF raises a number of recommendations that will likely help shape debate for both the CAP and UK agriculture policy post 2020. Many of the issues raised will be recognised in the UK so this is a useful starting point for the UK.

The ability of agriculture to manage risk, embrace volatility and have access to sufficient resilience are crucial for success. The backdrop is that the CAP has provided a backbone of resilience to UK agriculture for almost a generation. Now though the role of resilience from within the business, from the supply chain or from public policy needs to be debated and evidenced.

Although conceived in a pre-Brexit environment, the role of the Volatility Forum as an industry resource is critical and in line with many of the recommendations from the AMTF report. As an industry resource, the Forum is open to anyone with an interest and ambition to help UK agriculture better manage volatility.

For more information, contact jack.watts@ahdb.org.uk


Thursday 15 September 2016

jack2UK agriculture and the CAP: 43 years and counting - BREXIT makes change inevitable

As the AHDB Grain Market Outlook Conference 2016 approaches, Jack Watts, Lead Analyst for Cereals and oilseeds, takes a look at some of the topics being covered at this year's event.

Since joining the EU in 1973, the Common Agricultural Policy (CAP) has shaped UK agriculture, its supply and customer industries. As such, disconnecting from this policy framework and taking domestic responsibility for agriculture is likely to be bigger than any historic CAP reform ? even decoupling and MacSharry.

For the foreseeable future, what this actually all means for the UK grain industry will remain unclear, with speculation likely to lead to a number of blind alleys. Nonetheless, now is the time for preparation, which will enable better management of the risks that arise as more details become clear.

UK agriculture and its supply chains will likely have to ask some fundamental questions surrounding systems and structures that have evolved over the last 43 years.  Farm support policy and access to the single market will be key areas for the arable industry to watch. Direct payments offer an important source of resilience to deal with ongoing volatility, survive periods of low price and to finance investment as well as the growing of the crop itself.

Looking ahead, the arable industry could well need to find alternative source of resilience, which could mean a more diverse range of enterprises (farming and non-farming). In addition, industry and individual business competitiveness is also likely to become ever more important in a post-Brexit environment. To that end, now is the time to explore what competiveness actually means on the world stage ? given that this is a huge driver of global trade. Samuel Ferreira Balieiro from Agri Benchmark will introduce this huge area, by looking at key competitors such as Russia, Ukraine and Brazil. Samuel will also start to explore the competitiveness of maize, the world’s dominant feed grain, versus wheat.

At this year’s Grain Market Outlook Conference we won’t be shying away from the Brexit ‘elephant in the room’ with AHDB’s Head of Strategic Insight, David Swales Making sense of the challenge ahead.  At the same time we can’t ignore the fact that the global and UK grain markets continue to rumble on.

As always the conference will deliver comprehensive insight into both the grain and oilseed markets. Aside from the Brexit currency impact, there are a number of other factors for the grain markets to consider, including:

  • The scale of Russian wheat and US maize crops
  • Yield and quality issues facing the French wheat crop
  • The shift in wheat varieties being grown in the UK partnered with the overall quality picture

Oilseed rape has had a rough time in recent years and as a result the area grown in the UK has continued to fall. In £/t terms oilseed rape feels the biggest impact of currency (compared with other crops), but this will do little to offset the disappointing yields of 2016. Christophe Cogny, Biofuel & Oilseed Market Analyst with Stratégie Grains will outline what lies in store for oilseeds in 2016/17.

All in all, Brexit vagueness adds to the usual uncertainty of the marketplace. Now is not the time to speculate but rather to prepare an industry with resilience and competitiveness via independent insight.


Tuesday 23 August 2016

charWorking together in the EU Pig Innovation Group

The EU Pig Innovation Group (EU PiG) is a consortia of European pig research, knowledge transfer and producer partners that have formed a collaborative network to coordinate and share findings and best practice on technical production. Charlotte Evans, Technical Senior Manager, Pork, tells us about the journey so far.

The idea was borne out of sheer frustration that projects were being duplicated across Europe; organisations found themselves communicating different messages to pig producers and spreading themselves too thinly.

Key questions being asked were:

  • How do we link up resources to find answers on important topics for producers?
  • How do we infiltrate networks of producers and advisors to share the most up-to-date information?
  • How do we evaluate different techniques or practices in terms of cost-benefit analysis?
  • How do we measure effectively the uptake of new ideas and establish the best communication routes?

Ironically, we received the go-ahead to proceed to grant preparation for our EU Pig innovation Group (EU PiG), the very same day Brexit was announced. Despite mixed feelings about Brexit, the group hasn’t wavered in enthusiasm since its set-up several years ago and, despite a set-back with its’ first grant submission last year, we are back on track with a likely start date of 1 October 2016 (pending signature of the grant agreement). The network consists of 19 organisations representing 13 EU Member States.


The network will address all of the above key questions over four years; two topics per year on each of the four themes: health management, welfare, precision production and meat quality. Producers will raise specific topics they would like investigated and, after ranking and prioritising, the core thematic groups will look at the literature, case studies and best practices from across Europe. Economic evaluation will underpin all of this work to ensure advice follows sound economic judgment and dissemination will occur through a number of different routes. Regional groups will identify innovative producers, link them up and have mini competitions.

It’s very much a ground-up initiative and the reason I like it so much is because it's all about knowledge transfer. We will also be trying some innovative technologies to help and link producers together to progress innovative ideas. Most information is available within the networks we have; it’s just a case of connecting people and focusing on fewer things to make it a reality.

Tuesday 2 August 2016

philPutting consumers in the picture on religious slaughter

The Halal market adds value to the sheep market in particular and represents an increasing opportunity for the cattle sector, yet misconceptions about Halal slaughter persist. AHDB Head of Global Supply Chain Development Dr Phil Hadley is behind a new AHDB film on the subject.

Sheep meat is a primary protein choice for Muslim consumers and presents a huge market to capitalise on. After all, the Muslim community consumes around 20 per cent of all the sheep meat sold in England.

With the UK exporting around 35 per cent of its sheep meat production and Europe’s Muslim population expected to grow from six per cent in 2010 to eight per cent in 2030, there is also major potential in overseas markets.

Religious slaughter, however, remains an emotive subject and one all too often misunderstood, with many believing Halal simply means non-stun slaughter. Halal does not mean non-stun per se. Current regulations regarding the slaughter of livestock expressly permit a derogation for the use of non-stun slaughter for religious rites and are therefore both a regulated and legal practice in England. Additionally, stunned Halal adheres to the same animal welfare standards as products destined for the non-Halal market.

Continued public misunderstanding about the subject prompted us to look into producing an educational video to dispel some of the myths and ensure future debate on the subject is properly informed.


Compiled by our in-house digital team, it illustrates best practice for stun, post-cut stun and non-stun in religious slaughter to increase general understanding among a wider audience and inform debate on the topic. The resulting film is a fantastic piece of work which has been well received within the industry.

Ultimately, any constructive debate on the subject needs to be underpinned by broader knowledge of the subject matter. In producing this film, AHDB has taken a lead in providing transparency and clarity on the subject with a go-to resource for anyone interested in the topic.

The information film can be seen on AHDB Beef & Lamb TV.

Friday 6 May 2016

jStarting our journey to better manage volatility

Jack Watts, Lead Analyst for Cereal & Oilseeds

As you may well have seen in the industry media, Total Income From Farming (TIFF) was down some 29% in 2015 — highlighting just how volatile income is for our farmer levy payers. Despite the jaw dropping headlines, this won’t come as news to the industry who have been battling with volatile prices and costs for a number of years now and has become an extremely challenging fact of life.

The hardest hit are likely to be those that have borrowed money to finance expansion plans. This immediately sets off alarm bells in my mind as volatility looks to be the biggest threat to progressive and ambitious farmers that want to compete on a world stage. Unmanaged, this volatility could well deter even the most optimistic investors — limiting investment and slowing productivity gains.


As a result and buoyed more recently from the results of the levy payer survey, AHDB has embarked on industry leadership in the area. We started back in January by launching the concept of a Volatility Forum — to maintain a long-term focus and knowledge sharing. At the launch we issued a call to action to the industry as we were looking for ambitious and skilled individuals to help us drive this initiative. We had a fantastic response and have now formed the main steering group, chaired by Gwyn Jones — Chair of AHDB Dairy — and some key names from the industry, such as Allan Wilkinson from HSBC. This is all being done on a voluntary basis so we have a huge commitment of in kind to help lead the industry through this issue.

We conveyed the first conference call gathering of the group in mid-April and I was somewhat taken aback by the sheer level of ambition and long-term focus the group had.

In terms of next steps, we are currently finalising our latest submission into the EU’s Agricultural Markets Task Force (AMTF) on the area of futures markets. For a number of years there has been a huge amount of industry rhetoric around the area and using our AMTF submission as a spring-board we have the opportunity to set out the realities. If futures are to become a more useful tool then we’d need to see major culture change across supply chains, policy to act as a catalyst and much more transparent data.


We’ll be bringing the group together again in July and will start looking at some meaty strategic questions, such as:

  • How do we put a culture of risk management at the centre stage of farm businesses?
  • In the build up to the next round of CAP reform how can the post 2020 policy better help farmers manage volatility?
  • Who are the best businesses at managing volatility and what do they do?
  • What do other industries do and what can we learn from them?
  • How can we capture and cultivate innovations for solutions in the academic and industry arenas?

Finally, many thanks to those of you who have provided constructive feedback — it has been really useful stuff!

Friday 20 November 2015

As the SPot Farm programme grows, head to the dedicated SPot Farm blog for the latest news and updates: strategicpotatofarm.blogspot.co.uk

HannahWelcome to SPot (aka the Strategic Potato Farm)

Hannah Goodwin of AHDB Potatoes gives us the tour of a project designed to create exciting opportunities for technical demonstrations.

Strategic Potato Farm (aka SPot) is an all-new initiative for AHDB Potatoes which aims to offer a field-scale demonstration of the latest AHDB-funded, independent, agronomic innovations and 'evidenced best practice' in a commercial farm environment.

The concept is to take a wide range of developments from our (or associated) R&I and implement them with the assistance of a partner grower in a fully commercial situation, where the benefits can be demonstrated to a wide audience.

The project is based on the premise that growers and their advisors appreciate field-based demonstrations, and experience shows that these often result in the best grower feedback received by AHDB Potatoes.

Father Son


We hope to give growers the confidence they need to try something new by seeing it for themselves, live, in the field.

The first SPot farm is based in Staffordshire, hosted by James Daw and his son Sam. This year (covering the 2015-16 growing season) was year one of what is envisaged to be a three year project.

The SPot farm has been open regularly throughout the season and we have run a range of demonstration activities, including:



  • Farm walks, timed at post-emergence, during full canopy and at crop senescence
  • Annual Open day
  • Bespoke visits for grower groups and supply chain
  • Video outputs
  • Social media campaign and a blog
  • Meetings and workshops including an upcoming winter event on 3 December.

So far, the responses from growers have been very encouraging. We’ve had over 4,800 views on the blog, in excess of 400 visitors to the site across the season and interest from all corners of the industry.

Mark Rennie, a grower, said: “If you don’t see it in practice, working, it is difficult to adjust your own stuff, so I think coming down here and seeing how they’ve done it here on a real farm gives you confidence to go home and try the practices yourself.”

“It is good to learn things on the ground practically and see things in front of your eyes in the field rather than ‘death by a Powerpoint’,” said Andrew Wilson, a grower.

Factual, evidence-based advice, information and activity is core to what we do at AHDB Potatoes. At the Strategic Potato Farm we are up scaling the research work we fund to commercial, field-level demonstrations. Based on the feedback we have received we intend to expand the programme into the East and Scotland for the 2016 season. At each SPot farm the areas of work will be determined by the steering group. These areas will change from year to year as the location of the site and issues it raises changes with the rotation.

FieldAll of this activity is aimed at helping our levy payers take the latest thinking and industry developments home to their own businesses enterprise. This season, we have been examiningthe latest thinking on soil management and cultivation practices; crop nutrient planning, seed rates, the use of precision, practices to limit in-field greening, irrigation scheduling and managing crop variability and water run-off.

To accompany an array of in-field discussion forums and events, we are producing a suite of technical summary videos as well as a ‘season one overview’ video.  The first technical video to be published will be on ’Irrigation scheduling’; look out for news of it on our blog. Our website also is a good place to find out details of our upcoming winter events.

As the SPot farm attendees themselves say, this delivery of technical expertise is important because:

“It’s absolutely vital as a potato grower to stay up to date; if you don’t, you’re going to be out of business, basically,” said grower Alex Godfrey.

"There are fewer and fewer potato growers around year by year, and it is the ones who are at the forefront and are the most advanced growers are the ones who will still be in it in ten, fifteen years’ time.”

The SPot Farm programme continues to grow with up to date news available on the dedicated SPot Farm blog: strategicpotatofarm.blogspot.co.uk

Thursday 8 October 2015


Red meat in the diet: what you need to know

Head of Communications for AHDB Beef & Lamb James Wilde sets the record straight on the media's reporting on red meat and health.

Very few weeks go by without there being something in the media about red meat and health. Often it is positive, but just as often – sometimes the next day – there can be a story giving the opposite message. Whether it is the Mediterranean diet, red meat and cancer, red meat as a source of protein, or red meat and diabetes, the issues seem endless – and the end message to the consumer is confused.

Separating fact from fiction is the challenge and if we, as an industry, do not work hard to ensure the facts are there for people to make informed choices about what they eat, it does nothing to help maintain the meat eating habit which endures still among 97 per cent of the population.

AHDB has a dedicated meat and health programme split into two arms, with Meat Matters focused on consumer messaging, and a dedicated meat and health resource for healthcare professionals and journalists. The aim is to ensure that evidence-based information about red meat and its nutritional benefits are widely available.

We have produced factsheets on a range of issues that cover everything from cancer to diabetes to weight management, protein and minerals. They are all evidence-based, fully referenced with sources for the data, something rarely seen in anti-meat scare stories in the media.

Of course the challenge to us by anti-meat lobbyists is: well, you would say that wouldn’t you? (As would they about non-meat diets.) However, we believe there should be a balanced, properly informed debate on issues around consumption of red meat so people can make their own choices, and our work seeks to provide that balance.

It is always great though when third party advocates champion the importance of red meat in the diet, just as Zanna Van Dijk, a personal trainer and fitness guru with a celebrity client list, did it he Daily Mail last week. She highlighted the importance of red meat as a source of iron to help cut fatigue. This was supported by Dr Carrie Ruxton, a nutritionist and member of the Meat Advisory Panel, which is supported by AHDB red meat divisions.

beefHowever, it remains difficult to get clear, evidence-based messaging on red meat out in the mainstream media. This will inevitably lead to more stories in the coming weeks, months and years urging people to cut red meat intake. So here are some key points to remember:

  • Levels of red meat consumption in the UK remain within the recommended intake guidelines
  • Red meat is a significant source of vitamins and minerals, including B12, which is not found naturally in foods of plant origin
  • Beef and lamb are rich sources of protein, which helps build and maintain muscles.
  • Red meat has a role to play in the diet at every stage of life.

At the end of the day, lean, fresh red meat enjoyed in moderation as part of a balanced diet is something everyone can enjoy, even vegetarians after a few drinks, according to a recent survey, though it suggests they tend to skip the lean and fresh part!

To find out more, check out our Mind the Knowledge Gap report and the paper Red Meat in the Diet.


Wednesday 24 February 2015

Jeremy GarlickRiding the Waves


Consumer and shopper insight expert Jeremy Garlick on the tough environment facing the grocery retail market.

The UK food industry feels like a very challenging place to be right now, with seismic changes long and short term. How can organisations compete and win as these changes play out?

Many in our industry will say that life now feels significantly tougher than in the years following 2008. Why is this? Well, there is a huge amount of change that we are all adjusting to.

First there are long term changes in how the nation lives and eats. We have an ageing population, eating out far more than 20 years ago, looking for foods that are quicker to prepare in home, and increasingly health aware.

Then we have recent changes in the Grocery Retail market. Online and convenience store shopping is growing at the expense of bigger supermarkets, but these channels are less profitable, meaning less profit to share in the supply chain. At the same time, Discounters have re-set consumer expectation of value for money. Again, squeezing profit for the industry.

As a result, we are seeing low or no sales growth in grocery retail, especially for the Big 4. And the pressure on the Big 4 is shared by their suppliers, who have become used to annual growth as the norm.

What marks out the organisations that manage to thrive in these choppy waters? Above all, they have agility.

The agility to bring new products to market that chime with the new ways of living and eating. 

The agility to find growth in previously less attractive or less obvious channels. This means Foodservice, Discounters, “emerging food” retailers, international.

The agility to do more for less with the Big 4. Providing advice on how to win in categories in the new world.  Providing the right solutions for smaller stores and online as well as big stores. Doing all this AND fiercely attacking costs, to help in the battle against the Discounters. 

It isn’t easy, but there are organisations staying afloat, and even thriving. Some of them are small – all of them are agile. It’s the old story of following the consumer and shopper, but what is new is the pace of change.

Jeremy Garlick

Partner at Insight Tractionwww.insight-traction.com

Friday 15 August 2014

Tony Goodger

What food legacy can there be from London 2012?


Foodservice expert Tony Goodger on opportunities for UK agriculture in the Government's new plan for public procurement of food.

Barely a week goes by without there being some story or other in the media about the state of the UK’s public services, often related to the quality of food being served in hospitals, schools and the like.

Successive Governments have recognised the central role that good food plays in the wellbeing and health of those being fed from the public purse. A number of initiatives have been tried but these have tended to fall by the wayside, either as a result of a lack of will on the part of procurement managers to incorporate what is a voluntary scheme into their purchasing or due to pressure from budget holders to always purchase the cheapest option.

But probably the biggest stumbling blocks have been the lack of a clear definition as to what is good food and also there never being an opportunity to prove what could be achieved were there a willingness on the part of all links in the supply chain.

The London 2012 Olympic and Paralympic Games showcased this country to the world and maybe more importantly for levy payers, showcased their produce to the catering industry tasked with the largest peacetime feeding exercise in our history.

London 2012 Food Vision provided a specification and audit process which has now been taken forward by the team at Defra into a new legacy-based set of mandatory standards for food served in Whitehall and central Government Departments, such as the Ministry of Defence and Her Majesty’s Prison Service. Additionally, the standards are open for use by the NHS, school meals and social services, as well as contract caterers providing services for the public sector.

Next month will see the launch of “A Plan for Public Procurement: Food and Catering services.” Many will ask why this new initiative will work where others have failed and how, as a levy payer, might I benefit when in the past this market has been difficult to understand and access.

The plan firstly removes the emphasis from being on the cost of the food purchased and instead, through a balanced scorecard approach, requires procurement managers to attribute weighting to a list of considerations. These are based on ‘Quality and Value’ and sit alongside the food’s specification. They are:

  • Production - Supply chain management, animal welfare, environment and variety and seasonality
  • Health & Wellbeing - Nutrition, food safety and hygiene, plus authenticity and traceability
  • Resource Efficiency - Energy, water and waste
  • Socio-Economic - Fair and ethical trade, equality and diversity, inclusion of small to medium sized enterprises (SMEs), local and cultural engagement and employment and skills
  • Quality of Service - Food quality and customer satisfaction
  • Cost

So, with the exception of cost, when set over a 12-month period, all of the other ‘Quality and Value’ requirements are features of the domestic supply chain and many are encompassed by the assurance schemes to which levy payers subscribe, such as Red Tractor, Freedom Food, Organic Farmers & Growers and LEAF. All, therefore, deliver a benefit to the procuring organisation, on which they will be measured and be required to report.

Of course, these requirements are all well and good but if procurement managers simply don’t know where to buy levy payers’ produce they will quickly return to their established supply chains.

The route to the public sector market is either through direct sales or via wholesale distributors and all links in the supply chain are now invited to come together on one supply portal managed by the Cabinet Office and accessed via https://sid4gov.cabinetoffice.gov.uk/gbfood.

There is a will on the part of the Government to deliver better food in the public sector. Procurement managers have been instructed to improve the quality and value of the food they buy and now it is our turn, just as with London 2012, to show that UK Agriculture is a best supply partner for our troops, school children, hospital patients and, yes, our inmates and our civil servants!

Tony Goodger

Foodservice Sector Manager for AHDB’s Pork division


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